Lakers Now

Round-the-Clock Purple and Gold

« Previous Post | Lakers Now Home | Next Post »

Kobe Bryant's Nike commercial touts 'Kobe system'

January 12, 2012 | 10:52 am

Kobe Bryant has often argued it doesn't matter what system a team runs as long as it's executed correctly.

That's why he publicly remains neutral on whether he prefers Phil Jackson's triangle offense or Mike Brown's strong corner offense, arguing it's a "different way to skin a cat." But what about the Kobe system? In the Nike commercial above, countless celebrities, ranging from Kanye West, Landon Donovan, Serena Williams and Hope Solo, reveal that his system involves more than just set principles.

"It's a lifestyle," Donovan summed up.

With Bryant leading the NBA in scoring at 30.3 points per game, it shows how he's remained the same determined competitor while adjusting to the circumstances. The adjustments may not necessarily come right away, as evidenced by his six of 28 showing last week against Denver. But he's shown that he''s always seeking to maximize his aggressive mentality while searching for new ways to ensure positive results.

That's involved moving Bryant's shot selection less toward isolation plays and more toward post-sets. His scoring has often complemented another strength, such as the Lakers' defense in victories Tuesday and Wednesday against Phoenix and Utah, or Matt Barnes' efficient play in the past four contests. And of course it's come with greater awareness on how to play with his damaged wrist.

It's easy to look at Bryant's  36.66 points per game average on 50.3% shooting in the last six games and believe he'll immediately win the league's MVP. Perhaps so. Bryant has continued overcoming the odds, after all.

But the focus will mostly center on how Bryant continuously evolves and searches should the injuries worsen or the double teams heighten. As the Kobe system's philosophy states, it's quite obvious how Bryant will respond, regardless of the circumstances: "Attack fast, attack strong." 


Kobe Bryant continues to prove dominance

Five things to take from Lakers' 90-87 overtime victory over Utah Jazz

Kobe Bryant, Robert Rodriguez talk about Black Mamba Nike ads, six-minute film

--Mark Medina

E-mail the Lakers blog at