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Kobe Bryant explains 'Kobe system' in Nike ad

January 14, 2012 |  2:22 pm

Very few times does it even appear necessary for Kobe Bryant to explain his game.

OK, there are a few times when his shot selection goes a bit haywire. But his work ethic and ability to fight through injuries proves unmatched. What remains forever intriguing isn't so much those qualities but more so how Bryant uses them to still remain dominant. It's mind-boggling that he's produced 40-point plus performances in three consecutive games for the first time since March, 2007 and has shot 98 for 196 (50%) from the field in the Lakers' last seven games all with an injured right wrist.

In a new Nike ad touting the Kobe system, Bryant speaks before an audience that includes rapper Kanye West, NFL Hall of Famer Jerry Rice, United States Men's National Team soccer player Landon Donovan, billionaire Richard Branson, comedian Aziz Ansari and others, giving one simple message.

"The Kobe System is about adaptation: attacking fast and strong," Bryant says. "How do you know when you're in the Kobe System? Look at your feet. How do you use the system? Listen to me."

And with that, Bryant dunks a basketball and runs a highlight reel of his memorable plays. But it goes beyond that. Bryant asks a question that truly defines how he never remains satisfied: "Where do you go from the top? You go over the top."

A perfect metaphor on how a five-time NBA champion and the sixth-leading scorer in NBA history hardly allows himself to rest on his laurels. Even with plenty of basketball mileage and an injured wrist. Health and father time will always remain unbeatable an system. But for now, the Kobe system is holding up well.


Kobe Bryant continues to prove dominance

Kobe Bryant's Nike commercial touts 'Kobe system'

-- Mark Medina

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