Shoe ads differ between Kobe Bryant and Derek Fisher
Kobe Bryant and Derek Fisher aren't as dissimilar as it might seem, even when they initially appear to be polar opposites.
Everyone obviously knows about the differences in talent, leadership styles and personalities. The common thread Bryant and Fisher share in work ethic and toughness is well documented. Mix all those ingredients and it's apparent why they've won all five of their NBA championships together. But it's apparent that their respective styles have also translated into their recent shoe ads.
In Fisher's recent Adidas ad, he touts the adizero Crazy Light Low shoes debuting Feb. 1 in a straightforward and comprehensive manner. In Bryant's recent Nike ads, he touts the Kobe System in a short series of commercials featuring numerous celebrities and Bryant's biting sarcasm in 30-second bursts. Plenty will prefer Bryant's ads for those reasons. But Fisher's ad is just as effective simply because it also captures his persona in a nutshell.
The ad features what Fisher puts in his gym bag, and the items go beyond what a typical athlete brings. Oh, there's the practice gear, basketball, cellphones and MP3 player. But no one except for Fisher would pack along a notebook on the NBA's collective bargaining agreement. Few would bring their iPad for the main purpose of tracking their calendar. And even when you overlook the obvious promotional plug, few would bring along their autobiography.
But that's Fisher. He's not the most talented or the most flashy, yet he usually gets the job done.
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