NBA lockout: Lakers address canceled preseason to fans
Should this work stoppage eat into the NBA regular season, it's likely that Tim Harris, the Lakers' senior vice president of business operations, will craft more messages like the following in the near future. But for now, we're talking about the NBA canceling all preseason games and payments being refunded to fans who purchased tickets to those games:
We appreciate your patience as the NBA and the NBA Players Association negotiate a new collective bargaining agreement. Since an agreement has not been reached at this time, the league has canceled all preseason games.
The league will continue to work toward a new collective bargaining agreement so that we can get back to enjoying the excitement of NBA basketball.
Lakers fans are the passion that drives the team and we appreciate your support and your continued loyalty to the Lakers.
Senior Vice President, Operations/CMO
Back when the NBA officially canceled training camp and 43 preseason games, Harris' language appeared eerily similar. He noted appreciation for the fans' patience. He stressed that the NBA was working hard to reach a new collective bargaining agreement. He acknowledged that fan support provides a backbone to the Lakers brand.
After a while, these messages will read exactly as what they are -- public relations spin aimed at assuaging fan frustration. It's better than remaining silent, but might be best if the NBA didn't simply have the Lakers and other teams simply copy and paste the same words from a previous message.
-- Mark Medina
E-mail the Lakers blog at firstname.lastname@example.org
Photo: NBA Commissioner David Stern says the first two weeks of the regular season could be scrapped if a labor agreement is not reached soon. Credit: Patrick McDermott / Getty Images