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Ron Artest releases 'Go Loco' music video

May 13, 2011 |  5:17 pm

Whether it's his game or finding ways to promote his rap music, Lakers forward Ron Artest has an incredible sense of poor timing.

Sometimes his songs' release only adds to the skepticism that he's distracted. Three days after the Lakers were swept in the Western Conference semifinals, he released the music video to his single "Go Loco." Artest had  elevated concerns when he tweeted the release of his Ball'N mixtape immediately following the Lakers' loss to Cleveland before the All-Star break, a performance that's universally deemed the team's most embarrassing effort all season until Dallas swept them in the playoffs.

At other times Artest's song releases perfectly capture the moment. After his Game 7 heroics of the 2010 NBA Finals where he had 20 points on seven-of-18 shooting, five steals and held Boston's Paul Pierce to 18 points on a five-of-15 clip, Artest ended up in Dr. Dre's studio between 5 and 6 a.m. to have the legendary hip-hop producer mix his single, "Champion." He pulled a nearly similar all-nighter following the Lakers' 139-137 triple-overtime victory in mid-March, topping off his performance -- 18 points on seven-of-14 shooting with three steals, a dunk, blown kisses and bicep flexes to the crowd -- by jetting off to Beacher's Madhouse Theater at the Roosevelt Hotel in Hollywood where he filmed a music video for "Go Loco." 

"Most of the people on the song did their shoots early," Artest said of the various artists, including George Lopez, Fat Joe and Taz. "All I had to do was stay for two to three hours. It was fun. They had little people running around in a circus type of atmosphere with pandas, turkeys and stuff and models and artists. It was a very chaotic party in a fun type of atmosphere. Everybody was pretty much going loco."

Sometimes that "loco" persona drives Lakers fans nuts, such as during Artest's fast-break mishaps, horrible shot selection and slow understanding of the triangle offense. Sometimes that "loco" persona endears  him to Lakers fans, such as his Game 7 postgame news conference and his decision to immediately practice at the Lakers' facility following his exit interview. But like the release of his rap singles, you never know what timing you're going to get.

--Mark Medina

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