Magic Johnson appears in Dove commercials
In case you didn't understand the message the first time, Magic Johnson reminds viewers he really likes Dove soap on four separate occasions.
Even if the approach seems redundant, the concept behind the commercials actually work. In a series that began airing during NCAA March Madness, Johnson shares various tidbits about his life that fit under Dove's "comfortable in my own skin" theme. That applied to when Johnson explained differing personas between Magic and Earvin, what he considers stylish, his humble upbringing and his competitive spirit, with each spot featuring archived photos of the Lakers star.
E-mail the Lakers blog at firstname.lastname@example.org