Lakers Now

Round-the-Clock Purple and Gold

« Previous Post | Lakers Now Home | Next Post »

Kobe Bryant to appear in Facebook game

December 20, 2010 | 12:09 pm

58364896Forget waiting outside the Lakers locker room, blowing your life savings on courtside seats at Staples Center or hoping you just happen to run into him somewhere in Los Angeles. The best way for fans to get their hands on Kobe Bryant signed memorabilia apparently entails navigating Facebook sometime in the near future.

Bryant will be the focus of a new social game from Endemol USA and 6Waves, a concept North America 6Waves General Manager Jim Ying says hasn't completely ironed out but will feature Bryant having a significant role in the creative development process.

Said Bryant in a statement: "I'm excited to partner with Endemol USA and 6Waves to bring unprecedented entertainment to gaming fans worldwide."

Ying said some possibilities include integrating Bryant's Endemol-produced online video series, "Dream Makers," and Bryant's Basketball Academy. But nothing official has been set, including when Bryant, Endemol USA and 6Waves will have a definitive concept for the game. This much is clear: The game will feature players having the chance to win Kobe-autographed merchandise and tickets to a Lakers game, among other prizes.

"We're still figuring out the details," Ying said. "It's an opportuntiy for him to get engaged with fans on Facebook. Given the popularity of all these social games, it's great to work with celebrities who already have millions of fans on Facebook. We're still figuring out what the main idea will be. But Kobe is excited about the opportunity to be a part of this."

-- Mark Medina

E-mail the Lakers blog at

Photo: Lakers guard Kobe Bryant puts up a shot as Toronto forward Julian Wright tries to defend during the first half of the Lakers' 120-110 victory Sunday. Credit: Frank Gunn / Associated Press