Help a Laker win a trophy
Back in the day, the common knock against class president elections was they were just a big popularity contest. Well, the process that allowed that smarmy punk to buy himself an office with some puffy stickers and a few Hershey's Kisses has much in common with ESPN's ESPY Awards. Except unlike elementary school, this popularity contest is hosted by Samuel L. Jackson and shuts down traffic on Hollywood Boulevard between Highland and, if I remember correctly, Orange.
The list of nominees is plum littered with Lakers. Kobe's up for a few awards, including Best Male Athlete. Pau Gasol gets a nod for Best International Male Athlete, while Phil Jackson gets two (one of which, and this makes total sense when you think about it, is for Best Coach/Manager). And as a group the Lakers are up for Best Team.
Voting seems to require registration, so if your distaste for becoming part of Disney's corporate machine outweighs your desire to help Lakers win stuff, you may be out of luck. If not, vote early and as often as allowed.