Talking with: Ira Newble
As mentioned during Friday's pregame report, Ira Newble talked a bit about his efforts to raise awareness about the atrocities in Darfur. He's been working with an organization called Aid Still Required (their website currently features a PSA from Kobe Bryant on its homepage), a group looking to spearhead projects that will help the region for the present and the future. I exchanged emails from Hunter Payne at ASR and found out that PSA's with Trevor Ariza, Andrew Bynum, Derek Fisher and Luke Walton have already been filmed. A few other Lakers have also expressed interest in getting the word out.We'll eventually link those when they're available.
Newble was among the first NBA athletes to take on this cause and began actively soliciting participation from others in the game. Among other subjects, Newble talked about what it means for an athlete of Kobe's profile to get involved and offered an interesting take on why some of the younger players may be reluctant to attach their name to the cause (it's not simply because they're young). Click on the audio link to hear what he had to say.